iFood

I had the privilege of contributing to the business and to society on the leading delivery app in Latin America. I worked in the three business verticals: Restaurant, Logistics, and Consumer.

Redesign of the checkout process and order tracking.

During my time at iFood, I had the honor of leading a large-scale project that brought versatility and adaptability to the user experience across various logistics modalities on the platform.

This project enabled iFood's expansion beyond food delivery, encompassing new segments such as markets, pharmacies, and malls. It was a meticulous and engaging journey, where each step was validated through user research and approvals from stakeholders across different business verticals.

I had the opportunity to conceive interfaces that are still in operation today, including an efficient checkout process that ranges from one to three steps. With the introduction of the logistic modals view, the interface can now accommodate scheduled order windows, as well as dynamic pricing and fees.

Additionally, we incorporated cross-sell components to drive the conversion of sub-products from a store. But before this project, I had the responsibility of introducing the in-store pick-up option at iFood. It was an extremely complex challenge for a business model entirely focused on delivery, but with dedication and innovation, we overcame this hurdle.

Redesign of the Order Tracking Experience.

Vision for the Delivery App

During my time at iFood, I took on the challenge of rethinking and redefining the company's relationship with the delivery personnel, aiming to not only enhance their experience but also create a competitive edge for the platform.

This vision focused on several key areas, including improving the onboarding process for delivery personnel, creating self-service features to reduce the need for direct interaction with iFood support, and increasing engagement by encouraging a better distribution of working hours with the new delivery personnel segmentation. Moreover, we focused on improving communication with the delivery personnel, enhancing their service level through continuous evolution, and adjusting their compensation to better reflect the value they bring to the company. We also strived to improve the quality of the work we offer.

This vision for the future took into account the working conditions of the delivery personnel, seeking to balance their working hours and income, provide insurance, and other protections. We also considered the legal nature of their working relationship with us, aiming to adapt to the future of work.